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Join our free, fully online 19-week program to jump-start your career as a Digital Marketing Analyst.

As part of the Verizon Skill Forward Initiative, Generation USA offers you the opportunity to learn all you need to be successful as a Digital Marketing Analyst  – from the technical knowledge to the soft skills that will help you achieve your potential.

After completing the program and taking the exam, you will earn your Google Analytics IQ and Facebook Blueprint certifications. After the program, graduates have the opportunity to explore different learning outcomes like apprenticeships, internships, continuing education, or full-time employment.

This program is part of our Training Accelerator programs. Learn more about the admissions process and support benefits here.

Program Length

19 Weeks

Monday, Wednesday, Thursday

Course Level

This program is designed for beginners.

Certification

Google Analytics IQ Certificate, Facebook Blueprint

Events

Program Start Date: Part-time Digital Marketing Analyst
March 22, 2023

What does a Digital Marketing Analyst Do?

If you’ve ever gone on Facebook and seen posts from a brand you follow or searched something on Google and seen ads relevant to that search pop up, that’s digital marketing! Digital marketers are responsible for connecting a brand with current or prospective customers in digital channels such as search engines, social media, email, and other websites.

Is this program right for you?

Take our Quiz

The Soft Skills

In every job, there are key skills that will help you be successful. We’ll help you learn:

Behavioral Skills

Creativity

You use your imagination to create and innovate on ideas and objects.

Communication

You are able to convey your message clearly to different types of people using a variety of tools to receive and spread information.

Teamwork

You communicate with your team, ask for help when you need it, and offer them support.

Time Management

You maximize your time by allocating time, prioritizing tasks and meeting deadlines, and you are punctual.

Mindsets

Growth Mindset

You believe you can learn and improve over time with practice.

Persistence

You do not give up in the face of challenges or after you have made a mistake.

Personal Responsibility

You take ownership over your work and decisions. You work hard, keep commitments, and don’t make excuses.

Future Orientation

You set goals for the future, understand how your actions will help you achieve them, and frequently check your progress.

The Technical Knowledge

Our Digital Marketing Analyst program is designed to equip learners with the skillsets and expertise they need to succeed:

Introduction to Role

In this section, you will learn:

  • Effective workplace communication and collaboration
  • How to stay up-to-date with marketing trends
  • Problem-Solving

Analysis & Strategy Fundamentals

In this section, you will be introduced to:

  • Customer Analysis and Segmentation
  • Company and Product Analysis
  • Content Creation Strategy

Marketing Fundamentals

In this section, you will cover:

  • Creating Digital Marketing Plans
  • Defining Objectives and KPIs
  • Determining Appropriate Marketing Channels and Actions
  • Measuring Outcomes with Google Analytics

Branding and Tooling Fundamentals

In this section, you will learn about:

  • Corporate Branding
  • Personal Branding
  • Blogging and Wordpress
  • Image Content and Canva
  • Video Content and Shotcut
  • Email Marketing

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Tools

In this section, you will be cover:

  • On-page & Off-page SEO
  • Google Tools for SEO, including Google My Business, Google Trends, and Google Search Console
  • SEM Campaigns and Ad Extensions
  • SEM Reports and Interpretation, with an emphasis on Google Ads
  • Google Display

Social Media Fundamentals

In this section, you will be introduced to:

  • Social Media Foundations
  • Evaluating Performance and Managing Social Media Campaigns
  • Facebook
  • Instagram

The Learning Process

Online Instruction

Introduction to new topics will be covered by instructors and teaching assistants. They will cover topics through a combination of lecture and live coding.

Mentored Exercises

Apply your understanding of these new topics by doing - but don't worry, you'll have access to instructors and teaching assistants if/when you need guidance. On average, 75% of our programs are practice vs. instruction.

Real-World Experience

What good is all this knowledge if you can't apply it? By the end of this program, you will be prepared to complete the Google Analytics IQ and Facebook Blueprint Certifications.

Materials to Keep Going

Whether you continue your journey with self-study, or take the next steps to pursue a career in web development, we'll give you personalized guidance on how to continue after graduation.

Your Week at a Glance

Schedule Overview

You will participate in several different types of instructional sessions throughout your program that are tailored to help you succeed in work and in life.

During the part-time program, you will review the same content available in the full-time program. You will also receive the same support from instructors, teaching assistants and career coaches. The main difference is the part-time program is more self-directed than the full-time program.

Part-time JCP sample schedule

Start Your Generation Journey Today

What You’ll Need To Start

When you apply to Generation, you join a community of fellow learners, educators and advisors who are there to cheer you on from the application process through graduation and beyond.

View our application process

Learner Testimonials

“

Generation programs allow people of all different fields or all different backgrounds – no matter where you’re at – to be able to move forward. I feel like I took a risk on myself, and Generation took this risk with me. My instructors allowed for that flexibility, which allowed me to essentially be on top of the work I had to do to jumpstart my career, and take on my responsibilities at home.

“

Josiah Scott,

Digital Marketing Analyst