Digital Marketing Analyst
Kick Start Your Career Today - Online Program
Join our free, fully online 20-week program to jump-start your career in Digital Marketing — no experience needed. This program includes a 250-hour paid internship.
Our free program offers you the opportunity to learn all you need to be successful in a digital marketing career, both in the classroom and on the job, in a paid internship – from the technical knowledge to the soft skills that will help you achieve your potential. After the program, graduates are connected with Generation employer partners.
This is an equal opportunity program, and auxiliary aids and services are available upon request to individuals with disabilities.
Program Length
20 WeeksFull-Time, Online
About Opportunities for a Better Tomorrow
OBT’s nationally recognized workforce development program provides youth and adults in New York City with an integrated approach to education and job training, with opportunities to advance into jobs in different sectors, or continue their education. Our advanced training programs for high school graduates include health care, technology, and construction career opportunities. Information on OBT’s full suite of programs can be found at obtjobs.org/all-programs.
A Few Simple Steps
- 15 minutes 1
Apply!
Apply online for the Digital Marketing program.
Sign Up - 2 hours 2
Attend An Information Sessions
Get excited! We'll help you on your journey. Program staff will contact you within 1-2 days of receiving your application to schedule you for an info session where you’ll learn more about the program.
- 1-2 hours 3
Video Interview
Program staff will take the time to get to know you and learn about your interests and goals for the program.
- 3-4 hours 4
Assessment
At the interview, we will schedule for a follow up session in which you will take an assessment to show your literacy and math knowledge. We’ll use that assessment to determine what support you need to be successful.
- 30 minutes 5
Independent Performance Task
You’ll be assigned a short task, so you can show us your creative side.
- 4 hours 6
Orientation
Orientation is a chance to meet the instructor, mentor, and the rest of the team that will be supporting you through the program. You will leave orientation understanding what will happen over the course of the program.
- 7
Class Begins!
Every day, you'll learn new skills to help you advance your career.
Certification
Requirements
- Be between 17-24 years old
- Have a high school diploma or a GED (Those who have an associate’s, bachelor’s degree or higher do not qualify)
- Be authorized to work in the US
- Be a resident of New York City
- Currently be un- or underemployed
- Have access to a smart phone or other device capable of getting online
Location
Questions? Reach out!
Our team looks forward to hearing from you and sharing how Generation can help you reach your goals.
Call: 718-387-1600
Opportunities for a Better Tomorrow - Bushwick25 Thornton Street
Brooklyn, NY 11206
What is Digital Marketing?
If you've ever gone on Facebook and seen posts from a brand you follow or searched something on Google and seen ads relevant to that search pop up, that's digital marketing! Digital marketers are responsible for connecting a brand with current or prospective customers in digital channels such as search engines, social media, email, and other websites.
Skills Earned
Technical Skills
We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:
- Building Digital Marketing Plans
- Branding
- Content Creation
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Utilizing Social Media & Social Networks
Behavior & Mindsets
In every job, there are key skills that will help you be successful. We'll help you learn how to:
- Communication
- Teamwork
- Time Management
- Personal Responsibility
- Future Orientation
- Growth
- Persistence
What your journey will look like
- 1
Step 1
Complete an application. - 2
Step 2
Complete Generation's orientation process with Generation staff. Together, we'll make sure you're ready to begin class with the resources you need to succeed. - 3
Step 3
Begin your program. Complete all assigned homework and come to class each day ready to learn and engage with your cohort and your instructor.
- 4
Step 4
As training progresses, you'll work with the Generation team on mock interviews and perfecting your resume. - 5
Step 5
Graduate and celebrate your achievement with your friends and family. Generation staff will work with you as you apply for jobs and interview with Generation employer partners. - 6
Step 6
Continue to advance your career. Share your successes with the Generation team and stay connected with Generation.
How we prepare you
In a world of employment programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.
Coaching
The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.
Resume Building
The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.
Interview Rehearsal
By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.
Ongoing Support
After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.
Ongoing benefits of Generation
A Trusted Network
Continued contact with the alumni network
Events
Events and workshops to help you keep growing
Give Back
Become a mentor to help others
Support
Troubleshoot your job challenges
